1. Discovery
Matt Summer Productions, a leading UK theatrical production company who tour world class musicals and pantomime productions in theatres and venues throughout the UK. Their requirement was to brand the company and each production they produced with eyecatching graphics, which would increase ticket sales and generate attention.
2. Creative Concept
To create show logos and an entire brand package and marketing material for every production. For each, a new concept was created in line with the companies vision and creative elements of the production.
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From show posters to programmes, promotional videos to voiceover radio jingles. Our team worked tirelessly to ensure every aspect of the design process was covered and through extensive market research the concepts were signed off.
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3. Design & Develop
During each production briefing, the deadlines were tight and the bar set higher each time.
Designs for show graphics, media packs, school resources, promotional videos, photo shoots, posters, leaflets and marketing material were all created to the highest standard.
And throughout our client was involved and listened to our creative input.
Promotional videos were shot, followed by hours of editing to get the best content ready for launch.
4. Launch & Deliver
The most exciting phase for many of our clients.
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When it comes to musicals and pantomimes, the launches are extravagant and impressive and therefore our designs had to stand out and have a 'WOW' factor.
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Working together, we have increased ticket sales by 150% year on year, contributed to sell out tours, performances and one night concerts.
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Our work continues with Matt Summer Productions and their expanding network of producers.
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Exciting times ahead as our partnership continues to grow.